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Welcome to Master Product Development: From Idea to Market Success

Unlock your product development potential and become a sought-after product leader with this comprehensive course. It will take you on a transformative journey from initial concept to thriving product in the market. You'll gain practical skills and industry-proven strategies to navigate every stage of the product lifecycle, using cutting-edge agile methodologies and user-centric design principles.

This course isn't just theory; it's a hands-on experience. You'll learn how to identify unmet market needs, generate innovative product ideas, and validate them with real-world testing. Dive deep into the art of UX design, crafting intuitive and engaging user experiences that delight customers. Master the agile product management framework, enabling you to build and iterate rapidly. Discover growth hacking techniques to fuel product adoption and maximize market reach.

Throughout the course, you'll explore key topics such as:

Agile Product Management: From Scrum to Kanban, learn how to manage product development efficiently and adapt to changing requirements.

UX Design: Develop user personas, create wireframes and prototypes, and conduct user testing to build products that resonate with your target audience.

Product Analytics: Track key metrics, analyse user behaviour, and make data-driven decisions to optimise product performance.

Growth Hacking: Implement innovative strategies to acquire, activate, retain, and refer users, driving sustainable growth.

Product Strategy: Define your product vision, roadmap, and go-to-market plan for long-term success.

Whether you're an aspiring product manager, an entrepreneur with a brilliant idea, or a professional seeking to enhance your product development skills, this course provides the knowledge and confidence to excel. Join us and build the products of tomorrow.

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 216 countries and has been chosen by more than 750 000 students.

Course Author:

Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.