SchooLinks is a modern, AI-powered college and career readiness platform that helps K12 districts streamline their counseling activities and improve district outcomes. The student-centric experience creates a wealth of behavioral data, and its machine learning algorithms leverage those data to personalize college recommendations and content to further drive student engagement. SchooLinks then delivers actionable insights to counselors that help them act in real-time to become more effective. On a district level, the data models power a full suite of accountability tools to allow administrators to monitor and accomplish desired college and career readiness outcomes.