Roofstock is an online marketplace for investing in leased single-family rental homes in a transparent and low-friction way. The company provides its clients with research, analytics, and insights to evaluate and purchase independently certified properties at set prices. It enables its investors to treat their real estate investments more like stock portfolios, focusing on asset allocation, rather than researching, and buying vacant homes that need to be repaired and leased. Founded in 2015, Roofstock gets its funding from Bain Capital, Ron Conway, Khosla Ventures, Marc Benioff, and other investment companies. It is headquartered in Oakland, California.