ROKA was formed in a garage with humble beginnings and a laser beam focus. Our mission is to unlock human potential. To equip, empower, inspire, and ignite. We serve those who seek to redefine the standard, to push themselves to the limit – whatever and wherever that may be. Since launching in 2013, our patented and award-winning products have been worn on the backs of multiple world champions. This year, we were proud to send 18 athletes to the Rio Olympics, and prouder still to see ROKA athletes Gwen Jorgensen and Vicky Holland take Gold and Bronze, respectively. We make the finest technical apparel and equipment on the planet. And when we see an opportunity to innovate, to challenge the status quo, or to disrupt a complacent or monopolistic market, we go all in.