Prose is a custom hair care brand that offers consumers freshly-made products to meet their unique hair and scalp needs. Consumers take a holistic consultation about their hair type and texture, lifestyle habits, environmental exposure (pollution, UV, humidity, hard water and wind) and even diet and stress levels. Each custom formula also accounts for personal preferences, whether they are vegan, gluten or opt for fragrance-free, and is made-to-order in their NYC lab. Prose is available nationwide via prose.com and through select stylists.