LawnStarter is an online marketplace that provides lawn maintenance and outdoor services for consumers and lawn care professionals. It also provides instant quotes for consumers, who can schedule lawn mowing and related lawn-care services from insured professionals. In addition, LawnStarter's algorithms use geolocation data to help pros build route density, increasing their profitability. They combine time-tested lawn care expertise with 21st-century innovation to offer a seamless customer experience. The company was founded in 2013 and is headquartered in Austin, Texas, USA.