Heap automates away the annoying parts of analytics so that companies can focus on making smarter business decisions. The company's mission is to power business decisions with truth. It encourages companies to focus on discovering insights and taking action. With Heap, organizations can remove technical jams and obtain a single comprehensive view of the customers. The software automatically gathers, organizes, analyzes, and connects customer data, so businesses can create more valuable products and experiences. Heap serves over 6,000 companies in ecommerce, SaaS, fintech, retail, media, and beyond including Twilio, LendingClub, App Annie, Optimizely, Morningstar, Monotype, and Casper. Heap was founded on 2013 and is headquartered in San Francisco, California.