HighLevel is a marketing and advertising platform that captures message leads via voicemail, SMS, emails, FB messenger, and more. The platform's agencies need to manage their client's leads, websites, funnels, calendars, and many other services that are needed to maintain a customer. It integrates directly with Stripe to collect payments on websites, funnels, and even when people book appointments. HighLevel allows managing the conversation using artificial intelligence and machine learning.