Fitbod allows users to maximize the use of indoor gym equipment and confidence to train effectively for strength. Using machine learning, Fitbod analyzes tracked workout data to build a real-time strength-training plan tailored to your physical capability, available equipment, and fitness goals. By turning activity data into concrete fitness guidance, Fitbod innovates beyond current fitness apps, which offer fixed exercise plans that can’t adapt to unique user needs. It was launched in 2015 and is headquartered in San Francisco, California.