Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission ­driven, inflated prices. Casper's mattresses are developed in-house by a team of product engineers with experience from IDEO. The company developed a line of core sleep products, including the Casper pillow, sheets, foundation, bed frame, duvet, and a dog mattress. The startup was founded in 2014 and is based in New York, United States.